Founder - Jackalope Hotels
A 29-year-old entrepreneur, Louis Li, is the imagination behind Australia’s game-changing luxury hotel, Jackalope. A Melbourne resident for over a decade, Li first moved to Australia to study filmmaking and has since established a strong connection with this cosmopolitan city. With a growing awareness of the connection between the elements of a luxury hotel and of his passions: art, design, food, and storytelling (always a film maker at heart) - Li set about conceiving a vanguard hotel brand to act as his creative stage. In 2017, Jackalope went from myth to materiality as the brand’s debut hotel opened on the Mornington Peninsula.
Design excellence means mastering the art of storytelling through the construction of an environment that creates a transformative journey - an ever-evolving world of intrigue, emotion and expressions. Remarkable design reimagines accepted realties, it rebels and establishes a unique perspective on aesthetic and function. Design awakes senses, evokes curiosity and can change people’s behavior. Most tellingly, though, its measure of excellence is in its ability to form long-lasting memories.