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2018 Judges

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Alejandro Helbling

Vice President for Group Services - Jumeirah


Alejandro Helbling oversees a number of fundamental corporate functions, including Food & Beverage, Rooms, Pre-Opening, Quality, and Health, Safety & Environment within Jumeirah Group. Projects within these areas often include restaurant and hotel openings from concept stage until handover, as Jumeirah expands its growing international portfolio. Alejandro brings with him a wealth of experience built during his career working in Senior Operational roles with leading hotel companies such as Hyatt, Ritz Carlton, Bulgari and Capella across the globe in countries such as Argentina, Indonesia, Philippines, China, Chile, Dubai, Canada, Spain and Puerto Rico.

Design excellence

Within the hotel industry, the role of design is evolving from functionality to engaging the guests’ senses. We strive for excellence by not only engaging guests visually, but also through interaction with all of the design elements. Design in its purest visual form must be complemented with music, scent and interaction to create an all-encompassing journey of the senses.

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