Group Managing Director - Maximal Concepts
Wood is a major influence in the F&B industry. His passion for design and food led him to found the most awarded group in Asia: Maximal Concepts, which manages eighteen brands including their flagship luxury restaurant Mott 32. Wood is involved in various charities: A Plastic Ocean, HKSF, Skeena Wild…
Design excellence is being able to create a story and to manage to transcribe it into a space that makes sense and is aesthetically pleasant and entertaining. While creating a design you shouldn't follow trends, but try to define them.